overview
Redesigned the website for Nexis, a modern business school, to better reflect its dynamic, student-first approach to learning. The goal was to create a high-impact, conversion-focused experience that resonates with Gen Z audiences and drives admissions.
Challenge
Two people decide on a college, and they want opposite things. The student wants energy. The parent wants proof. The site had to deliver both on a phone (95% of traffic).
Approach
The move: Turned the UG page into the real front door: one tabbed page where the whole decision happens — highlights, curriculum, fees, outcomes, student life. A brochure became a decision-making tool.
Serious meets fun: Bold red, black, white — with neon green as a loud accent, used sparingly. Heavy imagery, thick strokes, a few doodles. Energy on the surface, real answers underneath.
Built for the thumb
With 95% of visitors on mobile, "mobile-first" wasn't a checkbox — it was the primary canvas. The tabbed UG page is built for how a phone actually gets used: short vertical runs of information, tappable navigation between sections instead of endless scroll, hierarchy that survives a small screen and a moving thumb.
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